English Premier League,EPL, has unveiled Guiness as their global parners.The four-year agreement, which kicks-off for the 2024/25 season, will see Guinness become the alcoholic and non- alcoholic drink of the Premier League.
The deal will see Guinness use its global rights to promote and encourage responsible drinking during the season.
It will also use its distinctive marketing, creative advertising, and history of activating world-class sports sponsorships to create fun and engaging fan experiences.
The partnership will look to support and uplift the football community, on and off the pitch, and inspire new connections between its own consumers and passionate Premier League fans around the world.
As the most watched football league on the planet where games are broadcast into 900 million homes in 189 countries, Guinness will bring together the beautiful game and the beautiful pint through its activation of the partnership with the Premier League.
Next month , Guinness will launch a new campaign platform, and fans will be able to experience Guinness and the Premier League together on match-day across pubs and in retail outlets globally.
John Kennedy, President Europe, Diageo: “The Premier League is the world’s most popular football league, providing an amazing opportunity to continue the success of the brand globally and connect with new communities around the football occasion. I’m particularly excited for the brand to build on the impressive growth that Guinness 0.0 has seen since its launch, and using our status at the Official Non-Alcoholic Beer of the Premier League to lay the foundations for further global roll-out around the world.”
Stephen O’Kelly, Global Brand Director on his part remarked: “This partnership brings together two iconic global brands that are loved by communities all over the world, and we can’t wait to bring beautiful pints to the beautiful game”.
Will Brass, Chief Commercial Officer, the Premier League said, “ We are looking forward to sharing a long-term relationship that will enhance the Premier League football viewing occasion in pubs, bars and homes around the world, and bring to life the magic for which the Premier League is famous.”
The English Premier 2024/25 season is set to kickoff on 16th August.
Defending champions Manchester City will open their campaign against Chelsea on 18th Auigust while last season’s runner up Arsenal will face Wolves.
2024/25 EPL FIXTURES
Friday,16TH August 2024
Man Utd Vs Fulham
Saturday,17th August 2024
Ipswich Vs Liverpool
Arsenal Vs Wolves
Everton Vs Brighton
Newcastle Vs Southampton
Nottm Forest Vs Bournemouth
West Ham Vs Aston Villa
Sunday,18th August 2024
Brentford Vs Crystal Palace
Chelsea Vs Mancity
