The 7th edition of the Kitenge Fashion Festival which took place in Eldoret merged environmental consciousness with creativity through the sustainability challenge sponsored by Jambojet.
Entries in the category repurposed old airline materials including headrests, uniforms and seat covers into stunning fashion pieces.
“The challenge echoed Jambojet’s commitment to nurturing local talent and promoting sustainability within the communities it serves.
“The partnership with Kitenge Fashion Festival underscores the belief in the power of creativity and sustainability,” said the company.
Caroline Wairimu of Empress Crafts won first place taking home the top prize of KSh. 250,000 and a return trip on Jambojet’s inaugural flight to Zanzibar.
Her designs were a remarkable fusion of creativity and sustainability. She transformed the old aeroplane headrests and seat covers into stylish uniforms, and upcycled suitcases, and bags infusing her craft and detailed designs utilising all the provided material.
Coming in second was Eileen Chepchumba of Lyn Crafts, who was awarded KSh 100,000 and a return ticket for one to any local destination.
Eileen’s designs captivated the audience and judges with their intricate crochet work. She incorporated recycled materials into crochet bikinis and cover-ups for ladies, and sweaters for men.
Second runner-up, Ashley Lugalia was recognised with an order of items worth up to KSh. 50,000 and Jambojet’s limited-edition merchandise.
Her designs exuded sophistication and style. She upcycled crew uniforms to seat covers and headrests fashioned into full outfits and duffel bags.
The Kitenge Fashion Festival serves as a reminder of the transformative power of collaboration not only celebrating African culture and creativity but also ushering in a new era of sustainable fashion.
