Local content producers should explore streaming service platforms to showcase their productions and earn from it.
Showmax is advising content creators to make productions that can easily be accessed via smart devices that are increasingly the preferred platform for consumers.
In a press briefing during the launch of the Showmax in Kenya, General Manager for East Africa Emma Gichonge said the innovation in local production at Showmax has been significant noting that they are stepping it a notch higher.
She said in 2022, 6-7 users said reason they connected to Showmax was because of original content, in 2023 the number increased to 8-10 users and now in 2024, they are hoping for 10 over 10 users.
Smart phone penetration has played a big role in helping Showmax reach more consumers through streaming of the content via mobile phones as well as provided other services including ways to pay.
